Beginning this week, pet owners can enter their pets into the "Scare Your Way into a PetSmart Commercial" contest on PetSmart’s Facebook Fan Page and upload photos of their pets dressed up for Halloween. Entries will be accepted until October 27th. Ten finalists will then be selected by a combination of public voting and input from a panel of PetSmart experts. The grand prize winner will then be chosen from those 10 finalists by votes on Facebook from fans, pet owners and their friends and relatives. The winners will be announced on November 1st.
The grand prize winner will have their pet cast in a national TV commercial due to air in 2011, win $1,000 cash, and receive free round-trip airfare to the commercial shoot for both the pet, pet parent and a guest. Also, more than $3,600 in cash prizes and PetSmart gift cards are up for grabs between the first place, second place, runners up and random daily winners. What’s more, pets who receive the most votes on a weekly basis will win a $500 PetSmart gift card and will be featured as PetSmart’s Facebook profile photo for a week.
"Every year, pet parents look forward to Halloween as a special time to create fun bonding experiences with their pets, and our photo contest rewards them for getting creative with our best prizes yet," says Jim Smith, senior buyer of toys for PetSmart. "PetSmart offers a complete line up of costumes to spark ideas, from angels and devils to princesses and pirates, along with the toys and treats that pet parents need to make Halloween extra-special for their pets."
According to PetSmart, 13 million families plan to dress up their pets for Halloween this year. This year, The Martha Stewart PETS collection, sold exclusively at PetSmart, offers new and spooky costume designs for pets including a mummy, skeleton, vampire, ghost, spider and devil, which sell for $17.99. Also new this year at PetSmart is the monster, shark and tiger costumes. As always, pet parents can look for Halloween favorites like the bat, bumblebee, cheerleader, cow, football and pumpkin, all of which sell for less than $15. Cats can also sport their own Halloween looks with colorful hats, like the cowboy, princess, and witch hats, which sell for $6.99.