Why might I have trouble inserting HTML links on my site??

The link might not display properly if the html code becomes corrupt during the insertion process. This can happen if the program you are using treats any part of the code as non-html. For example – here is the properly formatted standard site link html code:
 
<!–PETPEOPLESPLACE LINK CODE STARTS –><a href=”http://www.petpeoplesplace.com” title=”Click Here for Pet Supplies and Resources!”><img src=”http://www.petpeoplesplace.com/images/branding/petpeoplesplace_120_60.gif” width=”120″ height=”60″></a><!–PETPEOPLESPLACE LINK CODE ENDS –>
 
If this becomes corrupt, your program will represent the actual symbols above like "<" in html code such as "&lt;". This will mean your link will not display properly.