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Home > Resources > Pet Care Library > Dog Articles

Nothing in Life is Free (NILIF) - Be a Good Pack Leader for Your Dog

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Your dog already knows that he can demand your attention and he knows what works to get that to happen. As of today, it no longer works, but he doesn't know that yet. We all try harder at something we know works when it stops working. If I gave you a twenty dollar bill every time you clapped your hands together, you'd clap a lot. But, if I suddenly stopped handing you money, even though you were still clapping, you'd clap more and clap louder. You might even get closer to me to make sure I was noticing that you were clapping.

You might even shout at me "Hey! I'm clapping like crazy over here, where's the money?". If I didn't respond at all, in any way, you'd stop. It wasn't working anymore. That last try -- that loud, frequent clapping is an extinction burst. If, however, during that extinction burst, I gave you another twenty dollar bill you'd be right back in it. It would take a lot longer to get you to stop clapping because you just learned that if you try hard enough, it will work.

When your dog learns that the behaviors that used to get him your attention don't work any more he's going to try harder and he's going to have an extinction burst. If you give him attention during that time you will have to work that much harder to get him turned around again. Telling him "no" or pushing him away is not the kind of attention he's after, but it's still attention. Completely ignoring him will work faster and better.

You Have the Power

As the human and as his owner you have control of all things that are wonderful in his life. This is the backbone of the NILIF program. You control all of the resources. Playing, attention, food, walks, going in and out of the door, going for a ride in the car, going to the dog park. Anything and everything that your dog wants comes from you. If he's been getting most of these things for free there is no real reason for him to respect your leadership or your ownership of these things. Again, a timid dog is going to be stressed by this situation, a pushy dog is going to be difficult to handle. Both of them would prefer to have you in charge.

To implement the NILIF program you simply have to have your dog earn his use of your resources. He's hungry? No problem, he simply has to sit before his bowl is put down. He wants to play fetch? Great! He has to "down" before you throw the ball. Want to go for a walk or a ride? He has to sit to get his lead snapped on and has to sit while the front door is opened. He has to sit and wait while the car door is opened and listen for the word (I use "OK") that means "get into the car".

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