Contest Seeks America’s Most Passionate Cat Owners

A new contest from Fresh Step® Litter will reward the cat owner who has done the most to display their love for their cat.

There are 36.2 million households that own a cat in the United States, and to celebrate this the makers of Fresh Step litter, with the help of Animal Planet and its new series "Must Love Cats," is launching the Fresh Step litter Feline Fanatics Contest, a nationwide search for the most passionate feline families. The winner of the competition will be awarded with special recognition, including an appearance during an upcoming episode of Animal Planet’s "Must Love Cats", an editorial feature in Star Magazine and a year supply of Fresh Step litter.

"While filming Must Love Cats, I’ve seen that feline families are a devoted breed," said John Fulton, host of Animal Planet’s new series "Must Love Cats" and a judge for the Feline Fanatics Contest. "Among countless others, I met a man who threw his meowing buddy a 200-person birthday bash complete with a cat fashion show. We’re hosting this contest for all feline fanatics in America so we can find and honor the everyday people doing extraordinary things for their cats."

Nominations for the Feline Fanatics contest will be accepted from Sept. 20th to Oct. 17th 2010 at Fresh Step’s Facebook page (details below). To register, people can simply upload one photo of their cat, and share a brief description that answers why they qualify as a "Feline Fanatic." According to Fresh Step, the contest will reward those who do great things for their cats, not necessarily to them. For example, those who simply dress up their felines in costumes and call that love won’t beat those who take it to a whole other level and build their cat a palace. Following the entry period, a panel of judges from Animal Planet and Fresh Step litter will select five finalists who will compete in online voting to become the ultimate Feline Fanatic.

"At Fresh Step litter, we hear stories of every day of cat owners who will do just about anything to make life grand for their cat friends," said David Kargas, Fresh Step litter public relations senior group manager. "That’s why we will be honoring the families that serve meals fitting of a five-star restaurant to their finicky felines, or create special soundtracks for their ‘cool cats’ to listen to while they are away at work."

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