New iPhone Game Raises Money For Animals

A first-of-its-kind promotion using an iPhone game as the lynchpin of a fundraising campaign will run through March and April 2009 to raise money for the ASPCA.

The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) will partner with GiantCrayon Games to raise money for animals. All fundraising efforts will be related to GiantCrayon’s ShiveringKittens iPhone game, which is sure to delight animal lovers. For every copy of ShiveringKittens sold, GiantCrayon will donate $1 to the ASPCA.

"The ASPCA is thrilled to work with GiantCrayon to raise funds through this new technology," said ASPCA President & CEO Ed Sayres. "The object of the ShiveringKittens game is to rescue as many kittens as you can – and even though this is just for fun, in reality the ASPCA works tirelessly each day to save the lives of countless animals. Now, just by playing this virtual game, animal lovers everywhere can help the ASPCA continue that work."

With ShiveringKittens, players arrange falling blocks to free animated kittens stuck in a Minnesota winter. The more ice blocks players connect, the more kittens they rescue and the more points they earn. With each kitten that players rescue, the satisfying ice crunch and plaintive meows of the freed kittens reward players for their efforts. For those players who want to amp up the challenge, ShiveringKittens comes in 10 increasingly difficult levels. ShiveringKittens is available now on the iTunes App Store for $2.99.

"I’m so excited to be working with the ASPCA," said Tim Goggin, GiantCrayon Games’s VP. "We’re really keen to pioneer such a different way of fundraising. And most importantly, I value the wonderful work the ASPCA does rescuing animals, so I’m really thrilled to find a way to help such a great organization."

This news story is independently sourced and does not specifically endorse products or services offered by any company referenced in this article, or benefit from any association with any companies referenced.